“…before we worked together, he was a legend in my eyes. His designs, for film titles and company logos and record albums and posters, defined an era.”
MARTIN SCORSESE
Saul Bass: A Life in Film & Design is the first book to be dedicated to one of the greatest American designers of the twentieth century. Produced by Jennifer Bass Saul’s daughter and Pat Kirkham, and published by Laurence King, it’s a gem.
Saul Bass 1920-1996 created some of the most compelling images of American postwar visual culture. Having extended the remit of graphic design to include film titles, he went on to transform the genre. His best-known works include a series of unforgettable posters and title sequences for films such as Alfred Hitchcock’s Vertigo and Otto Preminger’s The Man with the Golden Arm and Anatomy of a Murder. He also created some of the most memorable logos and corporate identity campaigns of the century, including those for major companies such as AT&T, Quaker Oats, United Airlines, and Minolta.
Saul Bass: A Life in Film & Design from Laurence King Publishing on Vimeo.
Reblogged from Saul Bass: A Life in Film & Design | David Airey, graphic designer.
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The video speaks for itself.
A design must solve a problem. Always, otherwise, there is little motivation to use it.
There are various crucial points to make about this particular design, and represent the philosophy in which products, services, methods, etc. ought to be designed. Of course, the beauty of design is the diversity of philosophies, so please add your thoughts in the comments section.
First, it incorporates the recycling of waste in a brilliant way. Fantastic!
Second, it breaks a dependency. In this case, a dependency on electricity, and leverages natural resources. I want to stress the importance of breaking dependencies in design. In every design exercise, there will undoubtedly be dependencies of one form or another. When looking to build a design solution, the more dependencies that can be eliminated, the better, of course.
Third, it generates employment. Given that the product does not require highly skilled workers to assemble and install, it opens the door to higher participation, employment.
Fourth, its simplicity means that it can be assembled and installed pretty much anywhere, anytime, almost in minutes.
The downside? Of course, it only works during the day. But this is a BEAUTIFUL solution to a hugely complex problem. It is a brilliant first step and, in design, there’s always Version 2
]]>Brionvega radio designed by Richard Sapper and Marco Zanuso in 1964.
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